Welcome to my portfolio
Technology Solutions Architect
Product Strategist | Digital Commerce Specialist
Building scalable eCommerce platforms and driving digital transformation for enterprise brands across GCC and India.
About Me
Multi-disciplinary product and tech professional with 10+ years of experience in building, scaling, and managing digital platforms and SaaS products. Proven record of delivering high-impact experiences in eCommerce, enterprise software, and consulting.
From bootstrapping startups to leading enterprise transformations, I've worn every hat - developer, product manager, solution architect, and regional lead. Currently based in Dubai, driving GreenHonchos' expansion across the GCC region.
Skills & Expertise
Leadership
Product
PMO
Platforms
Growth
Experience
2024 - Present
Regional Lead – Client Solutions & Enterprise Delivery
Leading GCC expansion, managing enterprise clients across UAE, KSA, Qatar. Dual role as client partner and solution architect for multi-country deliveries.
- • Led digital transformation for THE One across all GCC countries
- • Managed ERP, CRM, and platform ecosystem integrations
- • Senior escalation point for high-value projects across Magento, Shopify Plus, and KartmaX
2023 - 2024
Program & PMO Lead
Led PMO oversight for enterprise programs across digital commerce, ERP integration, and SaaS platforms. Instituted RAID logs, forecast models, and steering committee reports.
- • Built compliance dashboards and KRA matrix for project teams
- • Implemented change request frameworks and transition protocols
- • Collaborated with client CXOs across time zones
2022 - 2023
Consulting & CRO Lead
Created the Ascent CRO framework for optimizing customer journey. Consulted for major brands achieving significant conversion improvements.
- • 30% increase in overall eCommerce conversion (Bath & Body Works)
- • 14% increase in add-to-cart rate
- • Led Victoria's Secret SFCC implementation as Consulting PM
2021 - 2022
Manager – Pre-Sales Solution Consulting
Designed and institutionalized solutioning methodologies across KartmaX, Magento, Shopify Plus, and SFCC implementations.
- • Closed deals with Victoria's Secret, Philips, THE One, PAN Home
- • Developed reusable assets: BRD templates, WBS blueprints, cost-gap-fit tools
- • Standardized discovery-to-delivery transition process
2020 - 2021
Product & Project Delivery Manager
Led 40+ implementations of the KartmaX platform including hyperlocal, omnichannel, and marketplace builds.
- • Delivered implementations for Metro Shoes, Mochi Shoes, FitFlop
- • Built Omnichannel, Hyperlocal, and Multi-Vendor platform flavors
- • Led implementations for WNWD, ExpressStores, Inorbit Malls
2020
Platform Engineer & Solutions Lead
Bootstrapped the KartXO platform development. Built core components and led initial client implementations.
- • Built first version of KartXO in 3 months
- • Led implementations for Maspar, MarcaDisati, Artistico
- • Full-stack development: backend, frontend, DevOps
2015 - 2019
Founder
D2C eCommerce startup for custom performance computing. Served PC enthusiasts, gamers, and professionals with specialized hardware requirements.
- • First boutique PC builder in India
- • 200+ paying customers
- • End-to-end: development, marketing, sales, logistics
2014 - 2019
Co-Founder – Solutions & Client Consulting
Delivered 50+ web and commerce tech solutions across Magento, Shopify, WordPress, PrestaShop, and custom stacks.
- • 50+ projects delivered across India, UAE, UK, US
- • Clients across multiple industries and regions
- • Full-stack solutions across multiple platforms
Featured Projects
Key implementations and product developments across enterprise, retail, and D2C domains.
THE One - Digital Transformation
THE One
Complete digital transformation with omnichannel enablement for a household brand across all major GCC countries.
- • Multi-country rollout: UAE, Qatar, Kuwait, Bahrain, Jordan
- • Omnichannel integration with physical stores
Victoria's Secret - SFCC Implementation
Victoria's Secret / Apparel Group
Led the implementation of world's largest lingerie brand on Salesforce Commerce Cloud for India launch.
- • 10-month implementation roadmap
- • Consulting Project Manager role
Bath & Body Works - CRO Optimization
Bath & Body Works / Apparel Group
Applied Ascent CRO framework to optimize customer journey and improve conversion metrics.
- • Ascent framework implementation
- • Customer journey mapping
ExpressStores - Hyperlocal Commerce
ExpressStores
2-hour grocery delivery platform with 100+ retail and dark stores integration.
- • 100+ retail and dark stores
- • 2-hour delivery promise
Metro Shoes - Enterprise D2C
Metro Shoes
Enterprise D2C implementation for India's leading footwear retailer.
- • Multi-brand catalog management
- • OMS and logistics integration
KartXO Platform - Product Development
GreenHonchos (Internal)
Built the KartXO SaaS platform from ground up - designed for SMB D2C brands with India-specific features.
- • OTP-based login, advanced filters
- • DIY store moderation
KartmaX Platform Flavors
GreenHonchos (Internal)
Built three specialized platform variants: Marketplace, Omnichannel, and Hyperlocal.
- • Multi-vendor marketplace capability
- • Store fulfillment & returns
Brands I've Worked With
From Fortune-500 enterprises to homegrown retail giants across GCC and India.
Get in Touch
Interested in working together? Let's connect and discuss how I can help.
Contact Information
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